THE EXPLANATION
The coffee stain isn't pretty to a lot of folks. But to the passionate drip coffee drinker who lingers for hours in a coffee shop, there's a certain charm connected to it. Which is why we decided to utilize the coffee ring to celebrate the Starbucks Coffee Break happening on March 15th. Once a year Baristas hand out free coffee for 2 hours all across the country, the perfect opportunity for Starbucks to plug their black coffee. By using coffee rings alongside words like "reconnect," "sip", "escape", and "socialize" we paint small stories that emotionally connect the reader to the rituals of coffee drinking.
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